Although Apple has extended the deadline for ATS switchover, it is highly recommended app developers and publishers use services that support ATS.
Gartner: Pyze listed as a leader in Behavioral Analytics Adrian Leow, Melissa Davis, Jason Wong Published: 14 December 2016 ID: G00292278 Gartner Report: Market Guide for […]
A single negative experience a user has with your app can have serious consequences like uninstalls and bad reviews on the app store.
Dean Takahashi of VentureBeat wrote about Pyze 2.0 yesterday. The article is included here verbatim. DEAN TAKAHASHI DECEMBER 13, 2016 5:30 AM TAGS: DICKEY SINGH, INTELLIGENCE, MARKETING, PYZE Pyze is unveiling […]
DAU, MAU and Stickiness Factor are useful to track growth. The metrics however have to be calculated correctly to be meaningful.
Marketers should not treat all Returning users of mobile or web apps similarly. How long ago did they become users is an important metric for engagement marketing.