Month: February 2017

Pyze and Dickey Singh Win Mobile Technology and Leadership Awards by Tech Trailblazers

Global Enterprise IT Startup Awards Program Names Pyze and Dickey Singh Winner in ‘Mobile’ and ‘Male Tech Trailblazer of the Year’ Categories Pyze and Dickey Singh […]

Podcast: How to engage and retain app users like the big players (Facebook, Snapchat)

I recently was a guest on Paul Kemp’s podcast.  We talked about how all app publishers can engage, retain and grow their mobile and web apps, similar […]

Five 2017 trends for mobile marketers

Marketing automation has been in its infancy till now and is beginning to mature in 2017.

Marketing & Personalization strategies in App Marketing Lifecycle

Marketing and Personalization Strategy depends on the stage of the user with your app or service. Personalization techniques are widely used in retention, engagement, resurrection and reactivation marketing.

Beyond Deep Linking: Universal and App Links, Facebook App Links, Web hooks and Web links

Deep links have provided mobile app marketers and developers improved campaigns that show meaningful and optimized content at a click of a link.  They improve conversions, activations, retention, engagement […]