The Shift from Customization to Personalization is driven by fact that customization imposes higher interaction cost.
Chatbots are improving and becoming more and more helpful and accessible. Apple patent will allow users to include Siri in there iMessage conversations.
What shade of blue should your hyperlink be? People have been using and writing about A|B testing since 1996. Yikes! A|B Testing A|B Testing Overview A|B testing… Read more “20+ years of A|B testing”
90% of customers expect personalized experiences and close to 98% of large organizations are taking advantage of personalization. Here are some commonly used experiences.