Month: May 2017

The Shift from Customization to Personalization

The Shift from Customization to Personalization is driven by fact that customization imposes higher interaction cost.

iOS 11 – Siri in your iMessage conversations expected

Chatbots are improving and becoming more and more helpful and accessible. Apple patent will allow users to include Siri in there iMessage conversations.

20+ years of A|B testing

What shade of blue should your hyperlink be? People have been using and writing about A|B testing since 1996. Yikes! A|B Testing A|B Testing Overview […]

Personalization Experiences

90% of customers expect personalized experiences and close to 98% of large organizations are taking advantage of personalization. Here are some commonly used experiences.