Automating Growth and Data Analytics in NativeScript Apps

We just published a guest post for our friends at NativeScript describing how to automate growth and app analytics for NativeScript apps. Check it out at:

In a 2017 survey conducted by Pyze, the overwhelming majority of publishers said that their biggest challenges to growth are user engagement and retention. Regardless of whether an app wants to monetize users, build brand loyalty or even just provide a channel to increase productivity, it goes without saying that continued usage of an app is significantly important for meeting its goal.

Building successful apps – whether consumer or enterprise – is tough. Even though there are millions of apps available on Google Play and Apple’s App Store, most people use very few apps. Whether it’s a game that provides 10 minutes of unwinding or a workflow process management app, each must be intuitive to use, deliver meaningful notifications and display personalized content to each user in order to be successful.

All apps must perform a continuous Product Market Fit exercise in which they promote features that work, improve on the ones that under-perform and retire those are universally unused. Apps must also deliver timely messages to keep users engaged while ensuring that the content that is displayed to each user is meaningful. At Pyze, we believe that this iterative exercise is an imperative for long term app success.

The challenge till now has been that companies and enterprises required teams of data scientists, product managers and marketing analysts all using a multitude of systems to understand product analytics, perform segmentation, create marketing campaigns, and deliver personalized content. In this first installment of a multi-part series, we will examine how best to architect the instrumentation framework to enable Data Analytics and conduct segmentation to maximize growth.

The Pyze Growth Intelligence automates app analytics and user segmentation. To collect Analytics data on installs, usage, screen paths, loyalty, and retention, Pyze simply requires minimal the integration of one line of code.

Read the rest at: