Pyze Ranked #1 in Gartner Peer Insights

Pyze is honored to be the highest overall rated Mobile Marketing Platform on Gartner Peer Insights. According to Gartner, mobile marketing platforms can be categorized in two buckets: “(1) Multichannel marketing hubs (MMH) with native mobile marketing capabilities: Offer mobile marketing as part of a broader marketing cloud. These vendors deliver a range of engagement and analytics capabilities for mobile web and mobile applications. (2) Purpose-built mobile marketing platforms: Enable direct-marketing engagement capabilities including SMS campaign design, delivery and reporting, push-notification and in-app messaging, and mobile-wallet integration.”

Pyze offers the best combination of mobile marketing capabilities so publishers can drive personalization and deliver relevant content, communication, and offers to their users, all with the objective of building meaningful long term relationships.

We believe we are rated #1 in Gartner Peer Insights due to our:

  • AI Driven automated segmentation of users across key usage and business defined attributes in real time
  • Built in Personalization Intelligence that tags like users to deliver content and experience personalization
  • Workflow based automatic triggering of push and in-app notifications
  • Unique App Platform support to provide analytics and marketing as an extension to thousands of customers
  • Deep commitment to customer success

“Pyze helps us understand how our app’s users use the app at a deep level so we can be responsive to their needs and also lets us automate key engagement and retention touch points so we can constantly stay top of mind of our users” said, Jacob Strachotta, Founder & CEO of HelloMind.  Read the Case Study!

Looking Ahead

The App market is expected to grow 270% by 2020. The #1 challenge facing new app developers will not be design or development; but implementing a successful marketing strategy.

To do so, publishers must adopt a data-drive approach to drive user engagement and personalization. Personalization doesn’t mean, sending a push message that says Hi {{first name}}.  Each user wants to feel like the app is responsive to them and require a personalized app experience, both for the content they see and how they engage with the app. Apps that provide personal experiences for their users build a passionate and loyal user base. Apps that allow users to modify and interact with content will create instant app promoters, which is imperative to help an app cut through the noise.

It is imperative that brands realize you can’t have a one size fits all engagement methodology. Effective segmentation, today, remains one of the biggest problems in mobile marketing but is required to deliver hyper relevant targeting. At scale, segments are hard to manage so Pyze leverages machine learning and Artificial Intelligence to automate segmentation and manage shifting user behavior.

At Pyze, we have built a bespoke marketing solution designed to meet the demands of today’s marketers.  We help brands maximize user retention and revenue across all digital channels (Apps, Web, OTT). Our customers drive hyper-relevant content, offers, Omni-channel campaigns, and personalized experiences for every user.

There’s a reason Pyze is the highest rated Mobile Marketing platform on Gartner Peer reviews. It’s time you find out why!

Want to read more?

Download 2018 Gartner Magic Quadrant: Mobile Marketing Platforms

Download 2018 Gartner Market Guide for Web and Mobile App Analytics

Read Pyze reviews on Gartner Peer Insights