Illuminate Ventures leads funding round with participation from BGV and Correlation Ventures; MobileSoft partnership to embed Pyze in 300,000 applications across 50,000 companies

Redwood City, Calif. – July 25, 2019 — Pyze, the leader in embeddable AI-driven cross-platform user analytics and omnichannel campaign management, announced $4.6 Million in funding. The round was led by Illuminate Ventures with participation by Benhamou Global Ventures and Correlation Ventures. Cindy Padnos, founder and managing partner at Illuminate, will join the Pyze Board.

Pyze provides any B2B platform with the ability to offer user behavior tracking, product analytics, and marketing automation at scale as embedded capabilities. Pyze delivers these capabilities as turnkey, white-label business services that can be seamlessly integrated into the platform. Their initial focus verticals include low code / no code Web and Mobile App Platforms, Commerce Marketplaces, Media platforms, and Multi-brand Enterprises.

“We have on-boarded thousands of web and mobile applications and are seeing strong demand for our services,” said Prabhjot Singh, Pyze President & CEO. “This funding will help us further accelerate onboarding more platforms, providing analytics and engagement capabilities to them and to their customers. We’re excited to partner with such strong investors who have deep domain expertise to help fuel our growth.”

Pyze seamlessly combines cross-platform user analytics and marketing capabilities and has been recognized as an industry thought leader by numerous independent analysts. Pyze has been featured in Gartner’s Market Guide for Web & Mobile App Analytics and Gartner’s Magic Quadrant for Mobile Marketing Platforms. The company also recently announced a partnership with MobileSoft, the market leader in no-code mobile consumer app development, to provide behavior analytics and marketing to over 50,000 companies across their 300,000 apps.

“The ability to offer sophisticated analytics and automated marketing capabilities to our customers is a huge win for MobileSoft,” said Jason Soto, Vice President and General Manager of MobileSoft. “Our clients love using the platform, specifically the integrated usage analytics and automated campaign execution, giving us the ability to offer our customers the growth marketing tools they need to compete effectively.”

“It’s not often that a company has the combination of both a unique product and an innovative go to market strategy,” said Cindy Padnos – founder and Managing Partner of Illuminate Ventures. “We’re delighted to have the opportunity to work with the Pyze team to support their vision to embed best in class analytics and marketing automation into virtually any Platform. As business services span multiple devices and as marketing campaigns become channel-agnostic, the capabilities offered by Pyze will become imperative for leading digital platforms and enterprises.”