Behavioral analysis focuses on understanding how app users act and why, and enabling accurate predictions about how they are likely to act in the future. Behavioral Intelligence is utilizing user behavior to influence actions to achieve desired outcomes.
Behavioral Intelligence is utilizing user behavior to influence actions to achieve desired outcomes. This article on Behavioral Intelligence and how it relates to advanced and automated segmentation was recently published on the Pyze website under articles.
Pyze maintains curated resources for developers. We updated the resources a couple of months back and removed resources that are outdated. Some dated but useful resources […]
Users have to explicitly grant permissions to iOS and Android apps so the apps can have access to a user’s personal and private data. The […]
Pyze just launched its Hyper Growth tier with Personalization Intelligence, Revenue Intelligence and App-defined Dimensions to convert any event to a behavioral attribute for auto segmentation.
The explosive growth, fierce completion and the huge disparity continue and are expected to continue. Apps with data and intelligence are winning while the majority struggles.
Users pay for quality apps and app publishers should consider if charging for apps is right for them.
Over the last few days Adblock Plus and Facebook have been outdoing each other in a game that The Register summarized as “Adblock Plus blocks Facebook […]
Timing your app’s release or update to coincide with iOS 10 and Android 7.0 Nougat launch can be advantageous to app publishers.
Pokémon Go exploded seemingly overnight. The augmented reality app’s astoundingly rapid success is due, at least in part, to its mastery of “viral loop” marketing.
Behavioral psychology is not new to games, and has been used in commerce, games, retail, search, sales and almost every highly competitive field. Vox.com published a video outlining how app publishers make money using behavioral intelligence.
Reading about what product management is and it’s future made us think of Product-Market fit and how Pyze helps mobile apps achieve product market fit faster via exploratory data science and automated growth.
What makes an app stop us at our tracks and causes us to pause and be amazed? What did Apple look for when awarding the 2016 Design awards and do users look for the same?
Pyze Adds User Loyalty and Attrition Management Features to Growth Intelligence Platform, Reducing Churn New Enhancements Allow Mobile Marketers and App Publishers to Cultivate Deep […]