All posts by Dickey Singh

Dickey Singh is the CEO and co-founder at Pyze and has over two decades of experience in mobile, Big Data and SaaS. He started Pyze to help app publishers engage, retain and grow their mobile users using automation. https://twitter.com/DickeySingh Get Pyze: https://pyze.com

The Shift from Customization to Personalization

The Shift from Customization to Personalization is driven by fact that customization imposes higher interaction cost.

iOS 11 – Siri in your iMessage conversations expected

Chatbots are improving and becoming more and more helpful and accessible. Apple patent will allow users to include Siri in there iMessage conversations.

20+ years of A|B testing

What shade of blue should your hyperlink be? People have been using and writing about A|B testing since 1996. Yikes! A|B Testing A|B Testing Overview […]

Personalization Experiences

90% of customers expect personalized experiences and close to 98% of large organizations are taking advantage of personalization. Here are some commonly used experiences.

EMA Impact Brief – Pyze Enterprise Edition by Lyndsay Wise

EMA Impact Brief – Pyze Announces Enterprise Edition Expanding Campaign Management Through Cross-App Data Cohesion

Overcoming chatbot design challenges in order to make them convincing

Chatbot is a technology, a channel and an interactive navigation system to help humans access information and trigger task models.  It is therefore, not any […]

Pyze featured in another Forrester report

Pyze was recently recognized in another Forrester report.  Including this report, Pyze has been covered both by Forrester and Gartner under App Analytics, Marketing Analytics, Mobile Engagement & […]

Meaningful Personalization in Messaging & Conversational Interfaces

Personalizing one-to-one conversations benefits Mobile Messaging & Chatbots

Apple hot code push crackdown & CIA Wikileaks

How CIA WikiLeaks is causing Apple to disallow downloadable code to be executed.

The growing ubiquity of Personalization

We see varying degrees of personalization on a daily basis & it is essential for making a products relevant to users

Five 2017 trends for mobile marketers

Marketing automation has been in its infancy till now and is beginning to mature in 2017.

Marketing & Personalization strategies in App Marketing Lifecycle

Marketing and Personalization Strategy depends on the stage of the user with your app or service. Personalization techniques are widely used in retention, engagement, resurrection and reactivation marketing.

Beyond Deep Linking: Universal and App Links, Facebook App Links, Web hooks and Web links

Deep links have provided mobile app marketers and developers improved campaigns that show meaningful and optimized content at a click of a link.  They improve conversions, activations, retention, engagement […]

Pyze featured in Forrester and two Gartner reports

Pyze was recently recognized in two Gartner reports and one Forrester report. The reports are linked.

How & when to ask for app reviews and ratings including iOS 10.3

Starting with iOS 10.3, developers will be able to ask users for app reviews and ratings directly within the app, without redirecting them to the app store. When to ask for a review is even more important. How do you think a user would rate your app after an app crash?