The Shift from Customization to Personalization is driven by fact that customization imposes higher interaction cost.
Author: Melissa
17 actionable tips for skyrocketing growth
17 actionable tips for skyrocketing growth via Arsene Lavaux
Happy Pi Day from “Pies”
Why was Pyze named Pyze?
Pyze and Dickey Singh Win Mobile Technology and Leadership Awards by Tech Trailblazers
Global Enterprise IT Startup Awards Program Names Pyze and Dickey Singh Winner in ‘Mobile’ and ‘Male Tech Trailblazer of the Year’ Categories Pyze and Dickey Singh Win Mobile… Read more “Pyze and Dickey Singh Win Mobile Technology and Leadership Awards by Tech Trailblazers”
Marketing & Personalization strategies in App Marketing Lifecycle
Marketing and Personalization Strategy depends on the stage of the user with your app or service. Personalization techniques are widely used in retention, engagement, resurrection and reactivation marketing.
Engaging tvOS app users with Push Notifications & In-app Messaging on Apple TV
Engaging tvOS app users with Push Notifications & In-app Messaging on Apple TV is key to engagement and retention marketing.
VentureBeat: Pyze unveils 2.0 platform for understanding and marketing to users
Dean Takahashi of VentureBeat wrote about Pyze 2.0 yesterday. The article is included here verbatim. DEAN TAKAHASHI DECEMBER 13, 2016 5:30 AM TAGS: DICKEY SINGH, INTELLIGENCE, MARKETING, PYZE Pyze is unveiling its Growth… Read more “VentureBeat: Pyze unveils 2.0 platform for understanding and marketing to users”
Tracking unique active users & stickiness factor to grow your business
DAU, MAU and Stickiness Factor are useful to track growth. The metrics however have to be calculated correctly to be meaningful.
Podcast: Mobile Growth Intelligence
Peggy and Shahab welcome Prabhjot Singh, who co-founded Pyze, a mobile business intelligence platform that aims to help all app publishers become successful in developing healthy app businesses.
AMA8: Personalizing experience & engagement
Can you speak to personalization in apps. What type of personalization strategies do you recommend and what differences can they make in growing an app’s userbase?
AMA7: Black Hat App Store Optimization techniques
It spoke about the prevalence of Black Hat ASO and it being the primary route through which App store rankings etc were being achieved. What’s your take on all of this?
AMA6: Mobile – Future, Challenges & App categories
What are you most excited about regarding the future of mobile growth? What are some challenges you face when working in the mobile space? What are some categories of apps that you have seen that are most popular? What kinds of apps are your favorite to work with?
AMA5: Sustainable App Distribution and Future of Mobile
As an app developer, what is the one thing you need to do right to distribute your app in a sustainable way? Do you believe mobile growth core principles apply to improving education in the world? If so, which ones? Where do you see the future of mobile going?
AMA4: iMessage Apps and Native Apps vs Libraries
What do you make of Apples iOS 10 update permitting apps to be built for iMessage? Do you think this is too little too late for them to compete with WhatsApp and Telegram? Do you think any of the major messenger platforms can recreate what WeChat have in China?
AMA3: Scaling Pyze and Competition
Can you talk about some of the challenges of scaling Pyze and how you overcame said issues?
What is your mindset when you go to compete against the 800-pound gorillas of the business intelligence space?
