Marketing and Personalization Strategy depends on the stage of the user with your app or service. Personalization techniques are widely used in retention, engagement, resurrection and reactivation marketing.
Dean Takahashi of VentureBeat wrote about Pyze 2.0 yesterday. The article is included here verbatim. DEAN TAKAHASHI DECEMBER 13, 2016 5:30 AM TAGS: DICKEY SINGH, INTELLIGENCE, MARKETING, PYZE Pyze is unveiling its Growth… Read more “VentureBeat: Pyze unveils 2.0 platform for understanding and marketing to users”
DAU, MAU and Stickiness Factor are useful to track growth. The metrics however have to be calculated correctly to be meaningful.
Peggy and Shahab welcome Prabhjot Singh, who co-founded Pyze, a mobile business intelligence platform that aims to help all app publishers become successful in developing healthy app businesses.
Can you speak to personalization in apps. What type of personalization strategies do you recommend and what differences can they make in growing an app’s userbase?
It spoke about the prevalence of Black Hat ASO and it being the primary route through which App store rankings etc were being achieved. What’s your take on all of this?
What are you most excited about regarding the future of mobile growth? What are some challenges you face when working in the mobile space? What are some categories of apps that you have seen that are most popular? What kinds of apps are your favorite to work with?
As an app developer, what is the one thing you need to do right to distribute your app in a sustainable way? Do you believe mobile growth core principles apply to improving education in the world? If so, which ones? Where do you see the future of mobile going?
What do you make of Apples iOS 10 update permitting apps to be built for iMessage? Do you think this is too little too late for them to compete with WhatsApp and Telegram? Do you think any of the major messenger platforms can recreate what WeChat have in China?
Can you talk about some of the challenges of scaling Pyze and how you overcame said issues?
What is your mindset when you go to compete against the 800-pound gorillas of the business intelligence space?
Do you have any advice when it comes to merchandizing apps? Have you seen any trends in what works and what doesn’t in terms of getting users to download and use the app? How much attention is paid to the acquisition of users during the development of the app itself?
Can you share any other theories on what get’s users ‘hooked’, causing traction and scaling? Are there any other philosophies you build into your apps to give it a higher propensity for success?
Annie Pilon interviewed Pyze CEO and cofounder, Dickey Singh on Small Biz Spotlight on September 28, 2016. Source: http://smallbiztrends.com/2016/09/mobile-app-marketing-solution-pyze.html Spotlight: Pyze Levels the Playing Field for App… Read more “Spotlight: Pyze Levels the Playing Field for App Publishers”