We just published a guest post for our friends at NativeScript describing how to automate growth and app analytics for NativeScript apps. Check it out at: https://www.nativescript.org/blog/automating-growth-and-data-analytics-in-nativescript-apps In… Read more “Automating Growth and Data Analytics in NativeScript Apps”
Author: Prabhjot Singh
iOS 11 – Siri in your iMessage conversations expected
Chatbots are improving and becoming more and more helpful and accessible. Apple patent will allow users to include Siri in there iMessage conversations.
20+ years of A|B testing
What shade of blue should your hyperlink be? People have been using and writing about A|B testing since 1996. Yikes! A|B Testing A|B Testing Overview A|B testing… Read more “20+ years of A|B testing”
Personalization Experiences
90% of customers expect personalized experiences and close to 98% of large organizations are taking advantage of personalization. Here are some commonly used experiences.
EMA Impact Brief – Pyze Enterprise Edition by Lyndsay Wise
EMA Impact Brief – Pyze Announces Enterprise Edition Expanding Campaign Management Through Cross-App Data Cohesion
Overcoming chatbot design challenges in order to make them convincing
Chatbot is a technology, a channel and an interactive navigation system to help humans access information and trigger task models. It is therefore, not any different from… Read more “Overcoming chatbot design challenges in order to make them convincing”
Pyze featured in another Forrester report
Pyze was recently recognized in another Forrester report. Including this report, Pyze has been covered both by Forrester and Gartner under App Analytics, Marketing Analytics, Mobile Engagement & Mobile Messaging.… Read more “Pyze featured in another Forrester report”
Meaningful Personalization in Messaging & Conversational Interfaces
Personalizing one-to-one conversations benefits Mobile Messaging & Chatbots
Apple hot code push crackdown & CIA Wikileaks
How CIA WikiLeaks is causing Apple to disallow downloadable code to be executed.
The growing ubiquity of Personalization
We see varying degrees of personalization on a daily basis & it is essential for making a products relevant to users
Podcast: How to engage and retain app users like the big players (Facebook, Snapchat)
I recently was a guest on Paul Kemp’s podcast. We talked about how all app publishers can engage, retain and grow their mobile and web apps, similar to big… Read more “Podcast: How to engage and retain app users like the big players (Facebook, Snapchat)”
Five 2017 trends for mobile marketers
Marketing automation has been in its infancy till now and is beginning to mature in 2017.
Beyond Deep Linking: Universal and App Links, Facebook App Links, Web hooks and Web links
Deep links have provided mobile app marketers and developers improved campaigns that show meaningful and optimized content at a click of a link. They improve conversions, activations, retention, engagement and attrition-risk… Read more “Beyond Deep Linking: Universal and App Links, Facebook App Links, Web hooks and Web links”
Pyze featured in Forrester and two Gartner reports
Pyze was recently recognized in two Gartner reports and one Forrester report. The reports are linked.
How & when to ask for app reviews and ratings including iOS 10.3
Starting with iOS 10.3, developers will be able to ask users for app reviews and ratings directly within the app, without redirecting them to the app store. When to ask for a review is even more important. How do you think a user would rate your app after an app crash?
