Category: #General

The Shift from Customization to Personalization

The Shift from Customization to Personalization is driven by fact that customization imposes higher interaction cost.

iOS 11 – Siri in your iMessage conversations expected

Chatbots are improving and becoming more and more helpful and accessible. Apple patent will allow users to include Siri in there iMessage conversations.

20+ years of A|B testing

What shade of blue should your hyperlink be? People have been using and writing about A|B testing since 1996. Yikes! A|B Testing A|B Testing Overview […]

Personalization Experiences

90% of customers expect personalized experiences and close to 98% of large organizations are taking advantage of personalization. Here are some commonly used experiences.

EMA Impact Brief – Pyze Enterprise Edition by Lyndsay Wise

EMA Impact Brief – Pyze Announces Enterprise Edition Expanding Campaign Management Through Cross-App Data Cohesion

17 actionable tips for skyrocketing growth

17 actionable tips for skyrocketing growth via Arsene Lavaux

Overcoming chatbot design challenges in order to make them convincing

Chatbot is a technology, a channel and an interactive navigation system to help humans access information and trigger task models.  It is therefore, not any […]

Pyze featured in another Forrester report

Pyze was recently recognized in another Forrester report.  Including this report, Pyze has been covered both by Forrester and Gartner under App Analytics, Marketing Analytics, Mobile Engagement & […]

Meaningful Personalization in Messaging & Conversational Interfaces

Personalizing one-to-one conversations benefits Mobile Messaging & Chatbots

Apple hot code push crackdown & CIA Wikileaks

How CIA WikiLeaks is causing Apple to disallow downloadable code to be executed.

The growing ubiquity of Personalization

We see varying degrees of personalization on a daily basis & it is essential for making a products relevant to users

Pyze and Dickey Singh Win Mobile Technology and Leadership Awards by Tech Trailblazers

Global Enterprise IT Startup Awards Program Names Pyze and Dickey Singh Winner in ‘Mobile’ and ‘Male Tech Trailblazer of the Year’ Categories Pyze and Dickey Singh […]

Podcast: How to engage and retain app users like the big players (Facebook, Snapchat)

I recently was a guest on Paul Kemp’s podcast.  We talked about how all app publishers can engage, retain and grow their mobile and web apps, similar […]

Five 2017 trends for mobile marketers

Marketing automation has been in its infancy till now and is beginning to mature in 2017.