The Shift from Customization to Personalization is driven by fact that customization imposes higher interaction cost.
Chatbots are improving and becoming more and more helpful and accessible. Apple patent will allow users to include Siri in there iMessage conversations.
What shade of blue should your hyperlink be? People have been using and writing about A|B testing since 1996. Yikes! A|B Testing A|B Testing Overview […]
90% of customers expect personalized experiences and close to 98% of large organizations are taking advantage of personalization. Here are some commonly used experiences.
EMA Impact Brief – Pyze Announces Enterprise Edition Expanding Campaign Management Through Cross-App Data Cohesion
17 actionable tips for skyrocketing growth via Arsene Lavaux
Chatbot is a technology, a channel and an interactive navigation system to help humans access information and trigger task models. It is therefore, not any […]
Pyze was recently recognized in another Forrester report. Including this report, Pyze has been covered both by Forrester and Gartner under App Analytics, Marketing Analytics, Mobile Engagement & […]
Personalizing one-to-one conversations benefits Mobile Messaging & Chatbots
How CIA WikiLeaks is causing Apple to disallow downloadable code to be executed.
We see varying degrees of personalization on a daily basis & it is essential for making a products relevant to users
Global Enterprise IT Startup Awards Program Names Pyze and Dickey Singh Winner in ‘Mobile’ and ‘Male Tech Trailblazer of the Year’ Categories Pyze and Dickey Singh […]
I recently was a guest on Paul Kemp’s podcast. We talked about how all app publishers can engage, retain and grow their mobile and web apps, similar […]
Marketing automation has been in its infancy till now and is beginning to mature in 2017.