Category: #General

Ready for GDPR

Over the past six months, Pyze has been busy preparing for the European Union’s General Data Protection Regulation (“GDPR”), the most comprehensive privacy regulation in […]

7 Explosive App Marketing Strategies

The #1 challenge facing app developers today isn’t design or development; it’s conceiving and implementing a successful marketing strategy.  With millions of apps competing for […]

Automating Growth and Data Analytics in NativeScript Apps

We just published a guest post for our friends at NativeScript describing how to automate growth and app analytics for NativeScript apps. Check it out […]

NativeScript Support is Here

We just announced support for NativeScript and it’s really easy to get started with the Pyze NativeScript SDK.  Get started at Once you have the configuration […]

Integrating Pyze with Mobile Wallets to deliver Personalized Offers

More and more organizations are leveraging Mobile Wallets as part of their customer engagement strategy. This makes a lot of sense since we’re doing more and […]

The Shift from Customization to Personalization

The Shift from Customization to Personalization is driven by fact that customization imposes higher interaction cost.

iOS 11 – Siri in your iMessage conversations expected

Chatbots are improving and becoming more and more helpful and accessible. Apple patent will allow users to include Siri in there iMessage conversations.

20+ years of A|B testing

What shade of blue should your hyperlink be? People have been using and writing about A|B testing since 1996. Yikes! A|B Testing A|B Testing Overview […]

Personalization Experiences

90% of customers expect personalized experiences and close to 98% of large organizations are taking advantage of personalization. Here are some commonly used experiences.

EMA Impact Brief – Pyze Enterprise Edition by Lyndsay Wise

EMA Impact Brief – Pyze Announces Enterprise Edition Expanding Campaign Management Through Cross-App Data Cohesion

17 actionable tips for skyrocketing growth

17 actionable tips for skyrocketing growth via Arsene Lavaux

Overcoming chatbot design challenges in order to make them convincing

Chatbot is a technology, a channel and an interactive navigation system to help humans access information and trigger task models.  It is therefore, not any […]

Pyze featured in another Forrester report

Pyze was recently recognized in another Forrester report.  Including this report, Pyze has been covered both by Forrester and Gartner under App Analytics, Marketing Analytics, Mobile Engagement & […]

Meaningful Personalization in Messaging & Conversational Interfaces

Personalizing one-to-one conversations benefits Mobile Messaging & Chatbots