Category: #General

EMA Impact Brief – Pyze Enterprise Edition by Lyndsay Wise

EMA Impact Brief – Pyze Announces Enterprise Edition Expanding Campaign Management Through Cross-App Data Cohesion

17 actionable tips for skyrocketing growth

17 actionable tips for skyrocketing growth via Arsene Lavaux

Overcoming chatbot design challenges in order to make them convincing

Chatbot is a technology, a channel and an interactive navigation system to help humans access information and trigger task models.  It is therefore, not any […]

Pyze featured in another Forrester report

Pyze was recently recognized in another Forrester report.  Including this report, Pyze has been covered both by Forrester and Gartner under App Analytics, Marketing Analytics, Mobile Engagement & […]

Meaningful Personalization in Messaging & Conversational Interfaces

Personalizing one-to-one conversations benefits Mobile Messaging & Chatbots

Apple hot code push crackdown & CIA Wikileaks

How CIA WikiLeaks is causing Apple to disallow downloadable code to be executed.

The growing ubiquity of Personalization

We see varying degrees of personalization on a daily basis & it is essential for making a products relevant to users

Pyze and Dickey Singh Win Mobile Technology and Leadership Awards by Tech Trailblazers

Global Enterprise IT Startup Awards Program Names Pyze and Dickey Singh Winner in ‘Mobile’ and ‘Male Tech Trailblazer of the Year’ Categories Pyze and Dickey Singh […]

Podcast: How to engage and retain app users like the big players (Facebook, Snapchat)

I recently was a guest on Paul Kemp’s podcast.  We talked about how all app publishers can engage, retain and grow their mobile and web apps, similar […]

Five 2017 trends for mobile marketers

Marketing automation has been in its infancy till now and is beginning to mature in 2017.

Marketing & Personalization strategies in App Marketing Lifecycle

Marketing and Personalization Strategy depends on the stage of the user with your app or service. Personalization techniques are widely used in retention, engagement, resurrection and reactivation marketing.

Beyond Deep Linking: Universal and App Links, Facebook App Links, Web hooks and Web links

Deep links have provided mobile app marketers and developers improved campaigns that show meaningful and optimized content at a click of a link.  They improve conversions, activations, retention, engagement […]

Pyze featured in Forrester and two Gartner reports

Pyze was recently recognized in two Gartner reports and one Forrester report. The reports are linked.

Integrating watchOS Pyze SDK in your native watchOS App

It is easy to use the watchOS Pyze SDK in your native watchOS app