Category: #GrowthIntelligence

Customer App Profile: CoverPocket – Personalizing Onboarding

Customer App Profile: Pyze discussed onboarding experiences with CoverPocket and how they significantly increased engagement, retention and conversion for users.

Podcast: Mobile Growth Intelligence

Peggy and Shahab welcome Prabhjot Singh, who co-founded Pyze, a mobile business intelligence platform that aims to help all app publishers become successful in developing healthy app businesses.

AMA8: Personalizing experience & engagement

Can you speak to personalization in apps. What type of personalization strategies do you recommend and what differences can they make in growing an app’s userbase?

AMA7: Black Hat App Store Optimization techniques

It spoke about the prevalence of Black Hat ASO and it being the primary route through which App store rankings etc were being achieved. What’s your take on all of this?

AMA6: Mobile – Future, Challenges & App categories

What are you most excited about regarding the future of mobile growth? What are some challenges you face when working in the mobile space? What are some categories of apps that you have seen that are most popular? What kinds of apps are your favorite to work with?

AMA5: Sustainable App Distribution and Future of Mobile

As an app developer, what is the one thing you need to do right to distribute your app in a sustainable way? Do you believe mobile growth core principles apply to improving education in the world? If so, which ones? Where do you see the future of mobile going?

AMA4: iMessage Apps and Native Apps vs Libraries

What do you make of Apples iOS 10 update permitting apps to be built for iMessage? Do you think this is too little too late for them to compete with WhatsApp and Telegram? Do you think any of the major messenger platforms can recreate what WeChat have in China?

AMA3: Scaling Pyze and Competition

Can you talk about some of the challenges of scaling Pyze and how you overcame said issues?
What is your mindset when you go to compete against the 800-pound gorillas of the business intelligence space?

AMA2: Merchandizing apps and user acquisition

Do you have any advice when it comes to merchandizing apps? Have you seen any trends in what works and what doesn’t in terms of getting users to download and use the app? How much attention is paid to the acquisition of users during the development of the app itself?

AMA1: What philosophies give apps a higher propensity for success?

Can you share any other theories on what get’s users ‘hooked’, causing traction and scaling? Are there any other philosophies you build into your apps to give it a higher propensity for success?

Behavioral Analytics vs. Intelligence

Behavioral analysis focuses on understanding how app users act and why, and enabling accurate predictions about how they are likely to act in the future. Behavioral Intelligence is utilizing user behavior to influence actions to achieve desired outcomes.

Behavioral Intelligence for marketers

Behavioral Intelligence is utilizing user behavior to influence actions to achieve desired outcomes. This article on Behavioral Intelligence and how it relates to advanced and automated segmentation was recently published on the Pyze website under articles.

Pyze Introduces Hypergrowth Tier for Mobile Apps at Disruptive Price

Offers Advanced Growth Intelligence at $99 per Month; Adds Support for Unity’s Game Development Software

The app market, competition and disparity between apps is growing

The explosive growth, fierce completion and the huge disparity continue and are expected to continue. Apps with data and intelligence are winning while the majority struggles.

Grow your apps by riding on the coattails of iOS 10 & Android Nougat launch

Timing your app’s release or update to coincide with iOS 10 and Android 7.0 Nougat launch can be advantageous to app publishers.