Marketing & Personalization strategies in App Marketing Lifecycle

Marketing and Personalization Strategy depends on the stage of the user with your app or service. Personalization techniques are widely used in retention, engagement, resurrection and reactivation marketing.

Beyond Deep Linking: Universal and App Links, Facebook App Links, Web hooks and Web links

Deep links have provided mobile app marketers and developers improved campaigns that show meaningful and optimized content at a click of a link.  They improve conversions, activations, retention, engagement […]

Pyze featured in Forrester and two Gartner reports

Pyze was recently recognized in two Gartner reports and one Forrester report. The reports are linked.

Integrating watchOS Pyze SDK in your native watchOS App

It is easy to use the watchOS Pyze SDK in your native watchOS app

How & when to ask for app reviews and ratings including iOS 10.3

Starting with iOS 10.3, developers will be able to ask users for app reviews and ratings directly within the app, without redirecting them to the app store. When to ask for a review is even more important. How do you think a user would rate your app after an app crash?

Here’s What Solo Startup Founders Are Missing Out On

“What are the benefits of starting a company with a partner?”
If you want to go quickly, go alone. If you want to go far, go together.

Gartner Report lists Pyze under Mobile Marketing Analytics

Gartner Report lists Pyze under Mobile Marketing Analytics Mike McGuire | Lizzy Foo Kune Published: 17 January 2017 ID: G00294243 Gartner Report: Market Guide for […]

Larger 4GB tvOS apps – hints to future of Apple TV

Couple of days ago Apple announced larger core tvOS apps Now Accepting Larger tvOS Binaries The size limit of a tvOS app bundle has increased […]

Google, Microsoft, Pyze & Github co-sponsor Hackathon at UC Santa Cruz

Pyze is sponsoring the “Best mobile app” category, along with Google and Microsoft sponsoring best use of APIs. You are invited!

Engaging tvOS app users with Push Notifications & In-app Messaging on Apple TV

Engaging tvOS app users with Push Notifications & In-app Messaging on Apple TV is key to engagement and retention marketing.

App Transport Security (ATS) switchover for iOS 10 apps extended by Apple

Although Apple has extended the deadline for ATS switchover, it is highly recommended app developers and publishers use services that support ATS.

Gartner lists Pyze as a leader in Usage and Behavioral Analytics Mobile App Analytics

Gartner: Pyze listed as a leader in Behavioral Analytics Adrian Leow, Melissa Davis, Jason Wong Published: 14 December 2016 ID: G00292278 Gartner Report: Market Guide for […]

App and Web eCommerce performance and revenue

Speedier website or mobile app is becoming more critical every year in digital commerce.

Your app’s growth is correlated to how it uses resources

A single negative experience a user has with your app can have serious consequences like uninstalls and bad reviews on the app store.

VentureBeat: Pyze unveils 2.0 platform for understanding and marketing to users

Dean Takahashi of VentureBeat wrote about Pyze 2.0 yesterday.  The article is included here verbatim. DEAN TAKAHASHI  DECEMBER 13, 2016 5:30 AM TAGS: DICKEY SINGH, INTELLIGENCE, MARKETING, PYZE Pyze is unveiling […]