Introducing Pyze Growth Intelligence 2.0

Pyze Unveils Growth Intelligence 2.0 for Mobile, Web and Native Applications Unified View Across All Channels Enables Holistic Understanding of User Behavior REDWOOD CITY, Calif. […]

Going Beyond the Vanity Metrics

A number of metrics get written off and ignored as “Vanity Metrics.” The key is ability to separate out the chest-thumping metrics usually used for reporting growth, from actionable metrics.

Tracking unique active users & stickiness factor to grow your business

DAU, MAU and Stickiness Factor are useful to track growth. The metrics however have to be calculated correctly to be meaningful.

New vs. returning users is black & white – Newness lends color

Marketers should not treat all Returning users of mobile or web apps similarly. How long ago did they become users is an important metric for engagement marketing.

Customer App Profile: TheRightMargin – Influencing users to complete signups

TheRighMargin (TRM) is a web app and has developed an intuitive on-boarding process that relies on a question/answer approach with positive feedback to influence users to finish the signup process and writing projects.

Forrester lists Pyze in Mobile Engagement Automation Solutions

Vendor Landscape: Mobile Engagement Automation Solutions Mobile Moments Demand Speed, Speed Demands Automation Published: November 22, 2016 FOR B2C MARKETING PROFESSIONALS Forrester Report: Vendor Landscape: […]

Pyze is growing & has moved! Stop by for T-shirt

Pyze has moved to a slightly larger space We just moved a few blocks to our new address: 585 Broadway Street, Redwood City, California 94063 […]

Customer App Profile: CoverPocket – Personalizing Onboarding

Customer App Profile: Pyze discussed onboarding experiences with CoverPocket and how they significantly increased engagement, retention and conversion for users.

App Monetization Strategies of Today

As the level of competition in the app market continues to increase, the monetization strategies used by app developers are evolving just as quickly. The important thing to keep in mind for any monetization strategy is to know your user base and make sure your techniques cater to their behaviors, emotions and tastes. When you can achieve that, the success and growth of your app will follow.

Podcast: Mobile Growth Intelligence

Peggy and Shahab welcome Prabhjot Singh, who co-founded Pyze, a mobile business intelligence platform that aims to help all app publishers become successful in developing healthy app businesses.

Subscriptions will feed the app world

Subscriptions pay model is growing faster than both pay-to-download (or premium apps), and freemium (apps with non-subscription in-app purchases). App publishers should consider using auto-renewable subscriptions where applicable in their monetization strategies.

Promo Codes available for In-App Purchase from today per Apple News

In-App Purchase Promo codes Apple just announced the availability of In-App Purchase Promo codes today (October 28, 2016). Android app publishers have been able to promote […]

High growth App Genres: 2017-2020

Hours spent on Gaming and Messaging to continue increasing Technology and media consumption is predicted to increase across all formats by 2020, with most of […]

AMA8: Personalizing experience & engagement

Can you speak to personalization in apps. What type of personalization strategies do you recommend and what differences can they make in growing an app’s userbase?

AMA7: Black Hat App Store Optimization techniques

It spoke about the prevalence of Black Hat ASO and it being the primary route through which App store rankings etc were being achieved. What’s your take on all of this?