TheRighMargin (TRM) is a web app and has developed an intuitive on-boarding process that relies on a question/answer approach with positive feedback to influence users to finish the signup process and writing projects.
Vendor Landscape: Mobile Engagement Automation Solutions Mobile Moments Demand Speed, Speed Demands Automation Published: November 22, 2016 FOR B2C MARKETING PROFESSIONALS Forrester Report: Vendor Landscape: […]
Customer App Profile: Pyze discussed onboarding experiences with CoverPocket and how they significantly increased engagement, retention and conversion for users.
As the level of competition in the app market continues to increase, the monetization strategies used by app developers are evolving just as quickly. The important thing to keep in mind for any monetization strategy is to know your user base and make sure your techniques cater to their behaviors, emotions and tastes. When you can achieve that, the success and growth of your app will follow.
Subscriptions pay model is growing faster than both pay-to-download (or premium apps), and freemium (apps with non-subscription in-app purchases). App publishers should consider using auto-renewable subscriptions where applicable in their monetization strategies.
In-App Purchase Promo codes Apple just announced the availability of In-App Purchase Promo codes today (October 28, 2016). Android app publishers have been able to promote […]
What are you most excited about regarding the future of mobile growth? What are some challenges you face when working in the mobile space? What are some categories of apps that you have seen that are most popular? What kinds of apps are your favorite to work with?
As an app developer, what is the one thing you need to do right to distribute your app in a sustainable way? Do you believe mobile growth core principles apply to improving education in the world? If so, which ones? Where do you see the future of mobile going?
What do you make of Apples iOS 10 update permitting apps to be built for iMessage? Do you think this is too little too late for them to compete with WhatsApp and Telegram? Do you think any of the major messenger platforms can recreate what WeChat have in China?
Can you talk about some of the challenges of scaling Pyze and how you overcame said issues?
What is your mindset when you go to compete against the 800-pound gorillas of the business intelligence space?