Marketers should not treat all Returning users of mobile or web apps similarly. How long ago did they become users is an important metric for engagement marketing.
TheRighMargin (TRM) is a web app and has developed an intuitive on-boarding process that relies on a question/answer approach with positive feedback to influence users to finish the signup process and writing projects.
Customer App Profile: Pyze discussed onboarding experiences with CoverPocket and how they significantly increased engagement, retention and conversion for users.
As the level of competition in the app market continues to increase, the monetization strategies used by app developers are evolving just as quickly. The important thing to keep in mind for any monetization strategy is to know your user base and make sure your techniques cater to their behaviors, emotions and tastes. When you can achieve that, the success and growth of your app will follow.
Subscriptions pay model is growing faster than both pay-to-download (or premium apps), and freemium (apps with non-subscription in-app purchases). App publishers should consider using auto-renewable subscriptions where applicable in their monetization strategies.